Yang Wu
Home About Contact

Selected Marketing Projects

Strategy-driven work across brand repositioning, campaign systems, and growth concepts.

Repositioning · Strategy

Hollister

Brand Reinvention & Market Repositioning

Campaign · Digital

Maybelline

Campaign Revision & Digital Relaunch

Brand Creation · Strategy

Nestin

Lifestyle Brand Creation & Integrated Marketing Strategy

Expansion · Concept

UNIQLO

Brand Expansion & New Concept Development

Growth · Research

Levi’s

Product Opportunity & Market Growth Strategy

AI · Storytelling

Starbucks SBX

AI-Generated Storytelling & Brand Reimagination